Our fields of expertise can be organised under 6 key headings:
tactics for breaking into or expanding presence in markets
competitive positioning in the market
development of new products or technological innovations
product image
qualitative analysis
analysis of brand perceptions and clients
We specialise in the" business to business" for durable and semi-durable products.
In this context our fundamental approach centers on consultation and management of change and
development.
We also assist you in the transition from strategies to the critical phases of implementation
and operative action.
Evaluation, planning, management and motivation of your commercial structure.
Management of distribution channels and analysis of the judicial and economic implications relative
to representatives' contracts.
commercial marketing
analysis of the marketing mix
coaching of the sales force
The sales force operates on a daily basis in an intensely competitive environment. Products,
services and prices are in continuous flux. Therefore, competence, professionality and motivation
are decisive elements in success.
Our interventions may differ according to your own changing needs, but the basic objective is
always the same: to reinforce and develop your commercial activities and the efficiency of distribution.
Finally, in order to better judge ultimate results, we operate using a system of benchmarks,
according to region, warehouse, population, or other factors.
We organise and implement marketing research, product development, impact studies and analysis
of customer satisfaction.
We implement in-depth studies of your firm's marketing sector, including its organisation and
effectiveness. This may include:
positioning of your firm (business intelligence)
coaching and support of your marketing staff, from the first stages of the product plan
custom-designed advertising and promotional programs
brochures, merchandising, trade newsletters and web site creation
In a universe where every hesitation in the decision-making process, or errors in evaluation
of the market, could cause serious consequences, our research and analysis capabilities provide
you with the security you need to be competitive.
Research gives you a "photograph" of the situation in your sector. Our experience permits
us to take this "photograph", interpret it and transform the data into operational strategies
based on proven-effective methods.
Client satisfaction analysis
Client satisfaction is fundamental for your operation. Our analysis is continual, so that you
s know both the strong points (to place a higher value on them in your ongoing strategies) and
the weak points (to rapidly improve performance).
Market research
Market research is fundamental and permits us to work with you for necessary restructuring of
your strategies and for definition of clear objectives on such important themes as:
corporate image
product and brand image
product effectiveness
market position
the "context" of the market (socio-economic, competitive, etc.)
The market research is, in effect, an "X-RAY" of your firm. It enables us to view your
siltuation with a global vision of the market, so that we can better see :
threats and opportunities
clear diagnoses of projects to be implemented
complete plans concerning both the attractiveness of a project as well as its feasibility
strategies which include the methods of intervention and the time required for its implementation
With these procedures, each successive step of our collaboration is clearly explained to you,
and you can, therefore, evaluate the project, future decisions to make, and changes necessary
in your firm.
Benchmarking
These comparative studies (benchmarking) permit us to highlight the strongest points of your
firm and clearly see those areas where improvement is possible. These studies also allow us to
clarify the best method to intervene in each case. These studies can be applied in various contexts:
the corporation, distribution networks, products, etc. Benchmarking allows to establish useful
parameters for all.
